OBHOA Rentals
July 2023 - January 2024obhoarentals.com
Performance-optimized rental platform with resource optimization, analytics integration, and marketing campaign management.
ReactGoogle AnalyticsKlaviyoPerformance OptimizationCookie Management
Overview
A performance-optimized rental platform for OBHOA, where I focused on improving site speed, implementing analytics, and managing marketing campaigns to drive user engagement and conversions.
Key Features
Performance optimization through resource optimization techniques and async data loading
Google Analytics integration for tracking user behavior and conversion funnels
Klaviyo marketing campaigns — email and SMS automation for rental leads
Cookie management for privacy compliance and personalized user experience
Technical Highlights
Enhanced website performance through resource optimization techniques
Implemented efficient browser cookies and asynchronous data loading
Managed Google Analytics and Klaviyo campaigns implementation
Fixed critical bugs that hindered application flow
Impact
Improved overall site performance and user experience, while providing the marketing team with data-driven tools for campaign management and lead nurturing.